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Why Email Newsletters Still Outperform Social Media (and How to Start One)

by Suzi Wilson | Oct 17, 2025 | Small Business, Social Media, Website Tips

Social media followers scroll by… but email subscribers take action. Find out why email newsletters still outperform social media—and how to start one that actually grows your business.

Whats up with WhatsApp and End-to-End Encryption

Whats up with WhatsApp and End-to-End Encryption

by Suzi Wilson | Dec 23, 2022 | Social Media, Technology

WhatsApp has been advertising its messaging app touting its use of end-to-end encryption. They imply that they are the only messaging app to use it. Since I had several friends ask me about my recommendation I decided to do some research on the subject. What I found...
Honest Vulnerability Makes a Better Brand Than Being Perfect

Honest Vulnerability Makes a Better Brand Than Being Perfect

by kofifrimpong | Feb 11, 2021 | Social Media

Social Media creators are creating content with the understanding that real life is not a series of just highs. Giving a more holistic view of your life, the good and the bad is more likely going to help you attract more interest because that’s how most people’s lives actually are.

Feeding Into Negativity Won’t Grow Your Business

Feeding Into Negativity Won’t Grow Your Business

by kimanziconstable | Nov 30, 2020 | Social Media

We’re human. We get angry when things don’t go as planned. We get frustrated when we don’t sign a client we were sure would sign up. We are tempted to go negative when we get attacked after doing everything we can to add value to the lives of our audience and customers.

5 Reasons Why You Should Still Be Advertising on Facebook

5 Reasons Why You Should Still Be Advertising on Facebook

by jackychou | Feb 26, 2020 | Social Media

With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But the fact is, that’s just not the case.

Like It or Not, You’re Getting Twitter’s Redesigned Website Soon

Like It or Not, You’re Getting Twitter’s Redesigned Website Soon

by michaelkan | Jul 19, 2019 | Social Media

Twitter’s redesigned website makes the site look a lot more like the company’s mobile app. But if you don’t like it, you’re out of luck.

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