If you don't have an email newsletter campaign, then I have to ask: why not?

Email is one of the best ways to capture your audience's attention. Because the people on your list have agreed that they would like to hear what you have to say. You should not use your regular email to send out mass mailings for a couple of reasons.

#1 Your email address can be blacklisted. If your address is blacklisted, then any email you send can be declined by other email clients. I have had to petition on behalf of several clients whose email addresses were blacklisted.

#2 You are actually in violation of the CAN-SPAM Act, which has specific provisions for unsubscribing features.

There are thousands of newsletter services, and I have personally used a few and have my favorites.

I like Mailchimp® and recommend it for most of my small business clients because it's free for people with fewer than 500 email addresses and has a great, user-friendly interface. If you have more subscribers than that, though, I recommend Brevo; it's less expensive per email and has a great dashboard.

You can integrate your newsletter sign-up forms with your website and on Facebook. If you have a handwritten email list, you can add them manually or upload an electronic email list. Many email services also have phone apps so you can send something out on the fly.

One of my favorite features is the ability to create groups. Groups let you send emails to specific individuals interested in certain topics.  You can even add the groups to your sign-up sheet so people can indicate their preferences when they sign up.

One of my favorite features of Newsletters are Groups. Here is an excerpt from the video on groups that ended up on the cutting room floor for time sake.

Email newsletter campaigns are great, and you should have one. Why not sign up for one today?